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Legal Marketing in a Down Economy

Have you noticed that the economy is headed South? How will this affect your practice? What are you going to do about it?

Our presentation on "The Top Five Ways To Increase Your Legal Marketing Results in a Down Economy" is being offered in-house at firms with 50 to 1,000 lawyers, to help each individual answer the critical question: "What should I do today to increase new business?" by analyzing five key tactics:

  1. Protect your clients and referral sources
  2. Increase the perceived value of the services you offer
  3. Refine your search for ideal new clients
  4. Track your marketing time and activity
  5. Spend wisely

Our public presentations regarding the legal marketing implications of the down economy include:

May 14, Boston
Marketing Power: Tips on Navigating Through a Down Economy

Jim Hassett, President, LegalBizDev
Mark Greene, Chief Marketing Officer, Nixon Peabody LLP
Lisa Helme, Managing Director, Strategic Business Development, The Deal, LLC
Michele Lamoureux, President, Michele Lamoureux Associates

New England Legal Marketing Association
K&L Gates, State Street Financial Center, One Lincoln Street, 19th Floor, 12 PM - 2 PM

 
 

May 28, Boston
The Top Five Ways to Increase Your Legal Marketing Results in a Down Economy

Jim Hassett, President, LegalBizDev

Massachusetts Bar Association, 20 West Street, 4:30-6:00 PM

 
 

June 18, Webinar
The Top Five Ways to Increase Your Legal Marketing Results in a Down Economy

Jim Hassett, President LegalBizDev and Tom Kane, founder of the LegalBizDev Network

National Law Journal Web Audio Conference, 12- 2 PM EDT

 
 

June 26, Webcast
How to Keep Your Clients Happy in a Down Economy

Jim Hassett, President, LegalBizDev and Arnie Herz, Founder, www.LegalSanity.com

West LegalEd Center (Thomson-Reuters), 1-2 PM EDT

 
 

July 18, Boston
The Top Five Ways to Increase Your Legal Marketing Results in a Down Economy

Jim Hassett, President LegalBizDev

Business Lawyers Network, 53 State Street, 8th Floor, Boston, MA, 8-9 AM

 
 

October 28, Webcast
How to Keep Your Clients Happy in a Down Economy

Jim Hassett, President, LegalBizDev and Arnie Herz, Founder, www.LegalSanity.com

West LegalEd Center (Thomson-Reuters), 1-2 PM EDT – Details coming soon

 
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For background on the topic, see Jim Hassett's series of blog posts on "What are the top marketing priorities in a down economy?"